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Client Overview

Iyayi Official is a one-stop fashion hub bridging the gap between curated African fashion pieces and the American consumer. Their mission is to showcase the richness of African fashion while making it accessible to a global audience.

Project Scope

Services Provided: Social Media Management, Paid Advertising, and Content Creation
Industry: Fashion & E-commerce
Objective: Increase brand awareness, improve social media engagement, and drive sales

The Challenge

Despite having a unique and stylish fashion collection, Iyayi Official faced challenges in:
Reaching the right audience beyond organic reach
Low engagement and inconsistent content strategy
Limited brand awareness within their target market

Our Approach & Solution

Strategic Social Media Management: We implemented a content calendar tailored to Iyayi Official’s brand aesthetic, ensuring a consistent and engaging online presence.
Data-Driven Paid Advertising: We launched targeted ad campaigns to attract fashion enthusiasts and potential customers, optimizing for conversions.
Compelling Content Creation: High-quality visuals, engaging captions, and storytelling techniques were used to highlight the brand’s unique identity and increase engagement.

Results & Impact

30% increase in social media engagement within the first three months
Improved brand awareness with a growing community of fashion enthusiasts
Higher conversion rates from targeted advertising, leading to increased sales

Our partnership helped Iyayi Official solidify its presence in the digital space and connect authentically with its audience.

Results & Impact

30% increase in social media engagement within the first three months
Improved brand awareness with a growing community of fashion enthusiasts
Higher conversion rates from targeted advertising, leading to increased sales

Our partnership helped Iyayi Official solidify its presence in the digital space and connect authentically with its audience.

portfolio details

Brand:

Iyayi Official

category :

Social Media Management

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Discovery: We get to know your brand, goals, and target audience.
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Execution: Our designers and content creators bring your vision to life.
Optimization: We analyze the performance of our campaigns and make data-driven adjustments to ensure optimal results.

What services does TheKontentHub offer?

At TheKontentHub, we provide a comprehensive range of services designed to elevate your brand, including:

Social Media Management: We create and execute tailored strategies to grow your online presence and engage your audience effectively across platforms.
Content Creation: From captivating visuals to compelling copy, we craft content that resonates with your target audience and aligns with your brand.
360° Digital Marketing: Our holistic approach covers every aspect of your digital marketing needs, from SEO and email campaigns to paid ads, ensuring a cohesive strategy.
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Client Overview

Project Scope

The Challenge

Our Approach & Solution

Results & Impact

Results & Impact

portfolio details

knowledge base

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Quick Links

legal policy

our Services

Iyayi Official

Client Overview

Project Scope

The Challenge

Our Approach & Solution

Results & Impact

Results & Impact

portfolio details

knowledge base

Everything you need to know about our services and solutions

Quick Links

legal policy

our Services

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